"Create a Fear of Missing Out" - ChatGPT Implements Unsolicited Deceptive Designs in Generated Websites Without Warning

Abstract

With the recent advancements in Large Language Models (LLMs), web developers increasingly apply their code-generation capabilities to website design. However, since these models are trained on existing designerly knowledge, they may inadvertently replicate bad or even illegal practices, especially deceptive designs (DD). This paper examines whether users can accidentally create DD Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from permissions@acm.org. CHI ’25, Yokohama, Japan © 2025 Copyright held by the owner/author(s). Publication rights licensed to ACM. ACM ISBN 979-8-4007-1394-1/25/04 https://doi.org/10.1145/3706598.3713083 for a fictitious webshop using GPT-4. We recruited 20 participants, asking them to use ChatGPT to generate functionalities (product overview or checkout) and then modify these using neutral prompts to meet a business goal (e.g., “increase the likelihood of us selling our product”). We found that all 20 generated websites contained at least one DD pattern (mean: 5, max: 9), with GPT-4 providing no warnings. When reflecting on the designs, only 4 participants expressed concerns, while most considered the outcomes satisfactory and not morally problematic, despite the potential ethical and legal implications for end-users and those adopting ChatGPT’s recommendations.